How to be a wise consumer in deciding your purchase of drinking water filter?
When we, as consumers, enquire about new products, most salespersons solely highlight the niche areas of such products. They are very reluctant, however, to expose the weaknesses of their own products. Nevertheless, let us not fault these salespersons as they are probably not aware of the product’s shortcomings – after all, product trainings usually cover the competitor’s weaknesses and not their own.
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Realistically, every marketable product has its pros and cons. In effort to empower ourselves as consumers, instead of asking salespersons about the weaknesses of their products, why don’t we turn to their competitors to reveal the cons of the said item?
Different people have different needs and level of tolerance towards the revealed product weaknesses. Thus, with the gathered information, we can wisely weigh each product’s flaw based on its impact on our personal needs.
A case scenario may help to illustrate my point:
Recently, two of my children were caught in a dilemma of choosing the brands of laptop to purchase. Both brands had their pros and cons; Brand A had a slim and lightweight model with tough casing, whereas Brand B had high technical specification. My children wasted a lot of time in their indecision until both brand suppliers exposed the cons of their competitors’ product – Brand A’s technical specification was much lower than B’s, whereas Brand B’s model was much heavier with flimsy plastic casing. A decision was drawn based on which con was intolerable to one but acceptable to the other.
Initially, I was reluctant to study the weakness of my competitors’ product. I preferred to stay mum if the weaknesses found were tolerable to even just a small portion of end-users. However, I still encourage my potential customers to check with my competitors on my products’ weaknesses. I believe that it is not worth buying a product even if only one of its weaknesses is intolerable to the user.
Nevertheless, being a water treatment professional, it is my duty to alert the public of the dangerous misconception of what entails ‘clean and healthy’ water. The hidden cruel truth of market demand for these doubtful healthy water, must be addressed for the sake of public health.
With that clarified, I hope that the readers of my articles will not view me as an unethical businessman for exposing the weaknesses of filters in the market – as the weaknesses identified are absolutely intolerable to the health-conscious end-users. Furthermore, my claims are easily proven with simple scientific theory, water analysis on well-known carcinogen (cancer-causing substance) and the statistical reports from our country’s health ministry.
Last but not least, I hope that the information provided in our webpages will benefit the health-conscious consumers in making wise decisions for their future purchases and consequently, ensuring that they consume “genuine” World Health Organisation recommended healthy water.
